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Cleaning up Your Email Marketing List

At the core of a good email marketing campaign is good, clean data. And, speaking from experience, the hard part of this is finding good, clean data. If you have access to your marketing database or...

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Are You Wearing Too Many Hats?

Are you the Internet Manager, Digital Marketing Manager and all around “Mr. Fix-It”? This happens all the time within car dealerships. Back in 2010, Joe Web of DealerKnows Consulting created a video...

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Is Your Business Protected from the Unexpected?

What happens when the one person who has complete access to all of your business accounts left your company? Think about it – if you’re in an industry like digital marketing, you probably have dozens...

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Traits of Highly Successful First Responses: Part Two

In part one of this blog post, I talked about the importance of first impressions and how to use them to stand out amongst your competition. Now, I’m going to dive into the three traits to possess in...

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The Power of Process: How to Sell More with Less

Anyone that has ever been around me knows that I am a very process driven individual. As an F&I manager years ago, I was taught to offer 100% of my products, to 100% of my customers, 100% of the...

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Did My Potential Employer See That?

Recently, we have interviewing candidates to join our team due to our growth. This is great news for us, and I am really looking forward to meeting some of the final candidates. I have written some...

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Creating a PPC Campaign in Six Easy Steps

Are you a small business relying solely on SEO to bring traffic to your website? If so, you could be missing out on a massive opportunity to get more eyes on your business online. When included as a...

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Juice up Your CRM on HGH

Not too long ago I wrote about how your CRM Sucks without a clear process and accountability. Today, I want to address one way your CRM won’t suck. I have heard it said that a CRM is a salesperson’s...

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PCG Research Releases First Research Report

The Next Up is the first automotive vendor to collaborate with PCG Research  Eatontown, NJ (April 13, 2015) – PCG Research, a vendor-neutral provider of in-depth product research services to the...

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End Digital Marketing Deception

For those who may know me, I am a pretty easygoing person. Very rarely do I get caught up in the drama of the digital marketing industry.  My main focus is delivering value to my customers, but over...

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The Myth of Time Management

I went to Amazon and typed in “Time Management” under books and this came up: 135,890 results for Books on time management. Over 135,000 books on this subject, yet many folks still complain that they...

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Video Remarketing on YouTube: Why It Works

Consumers are getting smarter. They don’t want to be bombarded with marketing messages. They want messages that are not only specific to them – but speak to them, too. Consumers are now 27 times more...

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PCG Google Analytics Course Preview – Creating Segments For Dealer.com Websites

PCG is very excited to launch the most comprehensive online training for automotive professionals who want to learn Google Analytics. Our Google Analytics course has over 35 learning modules that cover...

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[Infographic] Breaking Tradition: Why Digital Marketing?

Marketing isn’t exactly what it used to be. Companies are turning from more traditional tactics like direct mail, to campaigns that reach their customers’ computer screens and smartphones. That’s...

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A Training Lesson from 10-Year-Old Pitchers

  My son’s baseball team was having trouble getting the ball over the plate when they pitched, so the coach asked me if I would be able to help in any way. When I asked the kids what their job was,...

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Should Your Business be Concerned About Online Reviews?

In a study by Dimensional Research, they found that 58 percent of consumers are now more likely to share their customer service experiences than they were five years ago — and I would imagine that...

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Why Focusing on Competition Kills Business

Too often I hear business leaders bemoan their competition. Their competition is the reason they are losing market share. Their competition is the reason they cannot attract customers. Their...

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Is Your Website Content the Wikipedia for Your Industry?

I was listening to my good friend Michael Cirillo and Robert Wiseman’s podcast, The Dealer Playbook the other day. The topic was content marketing, and their guest on episode 49 was Marcus Sheridan who...

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Enhance Your Marketing Abilities With PCG Consulting Courses

PCG Consulting is breaking new ground with it’s online courses that can enhance your digital marketing skills at your own pace. The three popular online courses currently being offered are: Google...

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Automotive Digital Marketing Manager Course in California

Automotive dealers that want to build a strong management team to inspect and supervise their digital marketing strategy are invited to participate in an upcoming live training event. I will be...

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3 Courses That Will Change Your Marketing Mindset

Being a student can be frustrating. You decide on a major, only to spend half your energy taking general education classes that don’t seem to add much value to what you can offer a company. Since I am...

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Online Courses for People Who “Know Everything” About Digital Marketing

PCG Consulting is breaking new ground with it’s online courses that can enhance your digital marketing skills at your own pace. The four popular online courses currently being offered are: Google...

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Be the First to See What All the Buzz Is About on CBT News!

Brian Pasch shares with the CBT News audience the exciting new online courses that dealers can take advantage of right now. The entire PCG Learning Center program is tailored around marketing and web...

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5 Reasons You Should Be Taking Your Education Online!

Online learning is the future of our digital world. With a number of advantages, E-learning has never been more popular. In 2011, 77% of American corporations were using E-learning to train employees...

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Band-Aids Don’t Fix Broken Processes

When I was looking to improve my golf game, my coach asked me what my end goal was. He asked me if I wanted him to provide a Band-Aid for my game, or if I really wanted to learn how to play golf. I...

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PCG and Northwood University Announce New Automotive Digital Marketing Course

http://brightcove.vo.llnwd.net/v1/uds/pd/1813624316001/201508/1810/1813624316001_4396608769001_4396477642001.mp4   PCG, together with Northwood University’s accredited automotive marketing and...

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New PCG Research Report Now Available for Download

We’re Raising the Bar High for the Next Generation of Automotive Websites Today, PCG released the latest research report entitled, “The Next Generation of Automotive Websites: Setting the bar for...

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E-Learning: Overcoming the Challenges to Reap the Benefits

Over the past few years, e-learning has been embraced by people in need of a more flexible approach to education. No matter what profession, this type of learning is becoming more and more in demand —...

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Registration Now Open for the 2016 Automotive Website Awards

PCG is now accepting applications for the 2016 Automotive Website Awards. Held annually, the Automotive Website Awards is a ceremony designed to recognize the best in automotive digital marketing....

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PCG Research and Conversica Release Detailed Product Report

Eatontown, NJ (December 02, 2015) – PCG Research, a division of PCG Companies and vendor-neutral provider of in-depth product research services to the automotive community, is pleased to announce that...

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The 2016 CBT Automotive Conference & Expo: Featuring Brian and Glenn Pasch

The 2016 CBT Automotive Conference & Expo is right around the corner, and PCG’s Brian and Glenn Pasch will be there to share their digital marketing expertise! This year’s event will be held on...

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Tune in to This Week’s Episode of Auto Marketing Now

The automotive marketplace is constantly changing, and in 2016 your dealership can’t afford to fall behind. Gain a competitive advantage and take the bull by the horns – make 2016 your breakout year....

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Conquest Email Marketing on Auto Marketing Now

Your online marketing agency promises to send out 1M conquest emails for 2K dollars…what a steal! We all love a great deal, especially when it means we can cut back on our marketing budget. But are all...

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Don’t Miss Brian Pasch at Digital Dealer

Trying to lose the excess fat that’s weighing your dealership down? Cutting the wasted calories from your marketing investment is a good place to start – strive to make your dealership’s wallet heavier...

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The Dark Side of Conquest Email Marketing

Time and time again, dealers hire online digital marketing agencies to handle their email marketing. These digital marketing experts promise dealers optimal results, and impress them with the increased...

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Inspecting Your ROI on Auto Marketing Now

Are you getting the most out of your marketing investment… Do you know how to evaluate your true ROI? If not, you are not alone. But that doesn’t make it okay. As technology and marketing strategies...

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Creating Instagram Ads on Auto Marketing Now

Facebook Ads generate a great ROI – and they’re easy to create! Their recent integration of Instagram Ads is just another reason why your dealership should include Facebook Ads in their marketing...

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Glenn Pasch to Train at Strategy Mob

The cultural and digital changes sweeping the automotive industry present many obstacles for managers. In order to successfully lead their teams, managers must adapt and thrive in the new age of...

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The Mentoring Program Every GM Needs

Rome wasn’t built in a day – and your marketing education shouldn’t be either! PCG is building the next generation of leaders, and we want you to be part of the movement. Time and time again, General...

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How the Turnover Rates Are Impacting Your Sales

The easiest and cheapest way to increase sales is to establish positive customer relationships. When customers have a positive experience, they are likely to come back to the dealership for their next...

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Setting Google Goals on Auto Marketing Now

By now, you’ve heard time and time again how crucial it is to inspect your traffic using Google Analytics. We know it’s easier said than done, but you need to start somewhere! Join Brian Pasch on Auto...

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Learn Who Brian’s Must-Have Sales Associate Is on Auto Marketing Now

With the sky-rocketing industry turnover rates, dealerships need a committed team to boost sales and create long-lasting customers. Tune into this week’s episode of Auto Marketing Now to get the scoop...

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It’s Time to Trade-in Your Appraisal Software

The trade in evaluation process is quite cumbersome for both consumers and dealers…but it doesn’t have to be! This week on Auto Marketing Now Brian Pasch sits down with special guest Barry Brodsky,...

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You Need Prime Response, and We Conducted an Entire Study to Prove It

Word of mouth is the most valuable marketing tool, and it’s free! Since consumer behavior has evolved, online reviews now serve as the shopper’s “word of mouth” recommendation. So why are a majority of...

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What Does Your Domain Name Say About Your Website?

As far as domain names go it’s pretty simple, .edu means an educational institution, .gov means the U.S government, and .com means …nothing. That’s right, the .com domain is  unrestricted. Meaning a...

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The Trade-in Software Built for the Mobile Shopper

Missed opportunities on trade-ins are costing dealerships more and more each year. Join Brian Pasch this week on Auto Marketing Now to learn why it may be time to trade in your trade-in software. This...

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Automotive Digital Marketing’s Big Event Tonight: The 2016 AWAs

Just as the Oscars honor the best movies of the year and the Grammys recognize the best in music, the Automotive Website Awards honor the best in the automotive digital marketing industry. You don’t...

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How Much is Your Online Reputation ACTUALLY Costing Your Dealership

Did you miss last week’s episode of Auto Marketing Now? If you did, check it out now or keep reading to learn what Brian’s special guest had to say about industry-leading product, Prime Response....

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Tips to Improve Your SEO Content and Boost Your Organic Strategy

Awareness – consideration – decision: the three stages of a purchasing decision. Many websites focus on the decision stage, loading their website with exclusive offers and elite customer service to...

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Are Robots Swarming Your Website? Find Out on Auto Marketing Now

Is your website getting a lot of unique visitors each month? We’ve done our homework, and this traffic isn’t always a good thing. Join Brian Pasch and Daniel Kim, founder of Orbee, on Auto Marketing...

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